![]() Working with Japanese partners, we were able to create a bespoke collector’s edition which included exclusive merch only available in Japan, and tailor our messaging to the Japanese player base and media. Pixpil’s action RPG Eastward was a really exciting project for us. The feedback we receive from players has also been invaluable to improving our titles and their localization. We also believe that having a presence at Japanese events such as BitSummit and Tokyo Game Show is crucial to our marketing and publishing efforts. Interest has been so high that Japanese language is now often an absolute must when we’re deciding on localization options. Yes! After seeing an increased interest in our published title Pathway, we decided to partner with Kakahashi Games to bring more of our games to Japan, such as Eastward and Wildfrost. What’s remarkable is that Children of Morta also has a Japanese voiceover by Takaya Hashi as the game’s sole narrator, and it’s great to have such a voice actor in our game, and we will be definitely looking to do more things like this with future titles. (Plans to push Japanese language support going forward or adding it to past releases) I mean with the arcades still operating, hugely popular mobile gaming as I assume, and gaming being probably the still more natural thing for average people in Japan than an average people in Europe or the US, maybe you giving games a more in-depth look in general and because of that you’re more critical?Ĥ. I think games are still a bigger part of the culture in Japan in general, despite them being super popular in the West, and you may be more serious when judging them. And This War of Mine also, so maybe we really make games that appeal to that audience □īut actually, maybe Japanese gamers are really more critical. (Whether Japanese users are more critical of games when reviewing them compared to users in other countries)Īs for the reviews, from what I’m spying here, Frostpunk has a really good ratio between negative and positive reviews in Japan. We’re also preparing a new release for Japan – South of the Circle, a narrative-based game, which came our earlier in other regions, but this one skips PC, unfortunately.ģ. Like I’ve said – Moonlighter is hugely popular in Japan, but I suppose the fact that it’s kind of a love letter to SNES jRPG-s helps a lot. I believe, but sure, mostly on consoles where for example Moonlighter which we published is extra popular on Switch. (Games that are popular among Japanese users) We didn’t observe any major spikes recently, maybe because we always had a solid presence on the Japanese market.īut on Steam, on the other hand, we got all our games like Frostpunk, This War of Mine, Moonlighter, and Children of Morta translated into Japanese from day one, and I think it’s a part of why our sales in Japan look stable.Ģ. (Whether there has been an increase in sales from users in Japan)Īt 11 bit the situation looks pretty stable in terms of Steam sales in Japan. Do you have plans to push Japanese language support in your games going forward or adding it to past releases?ġ1 bit studios, Konrad Adamczewski Frostpunkġ. Do you find Japanese reviews to be more critical? If so, has there been a time where you were concerned about these reviews lowering your overall review scores, or have these concerns caused you to hesitate or forgo releasing a game in Japan?Ĥ. There’s been a discussion between players and developers in Japan that Japanese users are more critical of games when reviewing them compared to users in other countries. ![]() Do you have a game for sale on Steam that is currently popular with Japanese players? Moreover, if you have a game that maybe isn’t currently popular in Japan but that you want Japanese players to know about or think they will enjoy, please tell us about it.ģ. *Answers have been slightly edited for clarityġ.Does your company feel like there’s been an increase in sales from users in Japan?Ģ. Please continue on to see what they had to say. Each publisher was asked the following 4 questions. That’s why we reached out to some publishers with games for sale on Steam to find out what they think. However, with circumstances differing by publisher and game, it’s a difficult discussion to actually draw any conclusions from. There has also been a conversation between some players and developers about whether reviews from Japanese players are more critical, with some thinking it could make publishers hesitate to add Japanese language support or release their games in the country. In recent years, the number of Steam users in Japan has appeared to be trending upward according to data released by Valve, although there are numerous opinions about why this is the case ( related article). ![]()
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